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About This Conversation
Revenue leakage takes many forms — customers underbilled, discounts that never reverted, usage overages that slipped through, multi-year contracts with price escalations that never triggered.
At $50M ARR, even a 2% leakage rate is $1M left on the table every year. Most teams don't find out until an audit.
In this fireside chat, Ben Murray and Apurv Bansal will have a candid conversation about why this keeps happening, what AI actually makes possible, and what separates teams that catch it early from those that don't. Between them, they've worked with or spoken to thousands of SaaS finance teams on exactly this problem.
What You'll Learn
- Why 2–5% of ARR leaks silently, and why most teams only find out during an audit
- Why spreadsheet reconciliations and spot-checks keep missing the same long-tail errors
- How AI spots abnormal billing patterns across every customer
- Which use cases deliver the fastest wins: usage overages, expired discounts, failed payments, and missed escalations
- What you actually need in place to get started, without a data team or a big-bang implementation
Ben Murray · Founder, The SaaS CFO
- Expert in SaaS metrics, financial forecasting, and operational finance for subscription models.
- Partnered with thousands of SaaS founders and finance teams to scale operations and establish financial clarity.
- 25+ years of progressive experience in finance and operations, from early-stage tech firms to global multi-billion dollar organizations.
- Creator of the Five Pillar SaaS Metrics Framework, helping leaders translate complex billing data into strategic growth levers.
Apurv Bansal · Co-Founder & CEO, Zenskar
- Interviewed 200+ finance teams to map exactly where order-to-cash breaks down
- Built Zenskar from the ground up as an AI-native order-to-cash platform purpose-built for the complexity that spreadsheets, and legacy systems can't handle
- Backed by Bessemer Venture Partners, one of the leading investors in SaaS infrastructure
- Works daily with finance teams at high-growth B2B SaaS companies to eliminate manual reconciliation and revenue leakage at the source
Who Should Attend
- CFOs and VPs of Finance looking to eliminate silent revenue leakage and protect their ARR
- Controllers and RevOps leaders managing fragmented billing systems and manual month-end reconciliations
- Finance teams ready to move from retrospective spreadsheet reporting to real-time, AI-driven visibility
FAQs
Will this be recorded?
Yes. All registrants receive the recording within 24 hours, whether or not they attend live.
Can I ask questions during the webinar?
Absolutely. There's a dedicated live Q&A session plus an active chat running throughout.
Will I be pitched to?
This is educational content focused on solving your revenue leakage problem. There will be no Zenskar pitch on the webinar.
What company size is this relevant for?
Most relevant for SaaS companies between $5M–$100M ARR, particularly those with usage-based, ramp, multi-year, or hybrid pricing models.
Do I need a technical background?
Not at all. This is built for finance leaders, not engineers.
We already use Stripe / Chargebee. Does this apply to us?
Yes. Most of the teams Ben and Apurv will reference use exactly these tools. The leakage they'll discuss happens in the gaps between billing systems, CRMs, and contracts — not because of any one tool.
