Apurv Bansal

Apurv Bansal is a second-time founder and finance technology leader with experience in B2B SaaS and financial technology. As Co-founder & CEO of Zenskar, he has built an AI-native revenue automation platform for businesses with subscription, usage-based and bespoke contracts. Previously, he was Vice President at Elevation Capital, Product Manager at Google and Associate Consultant at Bain & Company, and co-founded Wishpicker, which Snapdeal acquired. His expertise spans billing automation, usage-based and metered billing, and revenue-related finance workflows, with a focus on helping finance teams address challenges related to metered billing on legacy tools and automating billing, accounts receivable and revenue recognition. At Zenskar, he writes about metered billing, finance automation and the company's journey, helping finance leaders understand financial operations, processes, and best practices for scaling SaaS businesses.