Sampath Putrevu

Sampath Putrevu is a brand and content marketing leader with experience in B2B SaaS and financial technology. During Sampath's time at Zenskar as Brand and Content Marketing Lead, Sampath built the brand, content and inbound marketing function from the ground up, led a team across brand, editorial, search, design and distribution, and developed the positioning and sales narratives that translated complex billing workflows into clear buyer-facing language. Sampath also produced thought leadership on SaaS pricing strategy, usage-based pricing, net revenue retention and FinOps, along with the founder stories behind Zenskar. Previously, Sampath led content and brand marketing at Web3Auth, worked on Accel India's SeedToScale founder platform, and worked as a business and tech journalist at YourStory. Sampath's expertise spans pricing strategy, usage-based pricing, net revenue retention and financial operations, with a focus on helping finance teams address challenges related to transitioning enterprises to usage-based pricing and reducing manual financial operations. At Zenskar, Sampath wrote about SaaS pricing, usage-based pricing and FinOps, helping finance leaders understand financial operations, processes, and best practices for scaling SaaS businesses.