How far ahead usage-based pricing can take your NRR?

Unlock the Power of Usage-Based Pricing for Enhanced NRR

In the ever-evolving world of SaaS, usage-based pricing has emerged as a powerful strategy for driving revenue growth and customer satisfaction. In this insightful discussion, we’re joined by Steven Forth, CEO and Cofounder at Ibbaka, to explore the intricate relationship between usage-based pricing and net revenue retention (NRR) in B2B SaaS businesses.
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As businesses strive to maximize revenue from their existing customer base, it’s vital to understand how pricing can either propel growth or hinder it. With NRR being a key indicator of customer value, Steven will dive into the strategies that can help companies retain customers and grow revenue effectively. He will also discuss the increasing adoption of usage-based pricing and its impact on NRR.

What you'll learn from the webinar

Pricing for Growth: Design pricing strategies that not only retain customers but also drive continuous revenue growth by aligning with the ongoing value your product delivers.

NRR as a Health Indicator: High NRR is a clear sign of strong customer relationships—when customers spend more over time, it's a direct reflection of the value they perceive.

Maximizing Usage-Based Pricing: Implement usage-based pricing models that scale with customer success, ensuring that as your customers win, so do you.

Smart Churn Reduction: Address churn strategically—focus on reaching the industry’s natural churn rate, then shift to maximizing revenue growth within your existing customer base.

Value-Tied Pricing: Align your pricing with how value is delivered across the customer journey to maintain customer loyalty and reduce churn.

Speakers:

Steven Forth, CEO and Cofounder at Ibbaka

Saurabh Agrawal, CPTO and Cofounder at Zenskar