Smeetha Thomas

Content Marketer, Zenskar

Building compelling brand stories and playing with words: creating, honing, and optimizing until she finds just the right narrative to get the audience hooked and keep them coming back for more. As a FinTech enthusiast, she stays tuned to the latest developments in the industry while passionately writing about all things billing, open banking, baaS, and embedded finance.

Billing
May 16, 2024

The Ultimate Usage-Based Billing Guide You Need in 2024

Looking to implement usage-based billing? We’ve taken a deep dive into how you can get started with this pricing model. We’re covering real-world examples, the different types of usage-based billing that you can explore, and the best practices to implement this billing model.
Smeetha Thomas
,
Billing
April 11, 2024

Does Usage-Based Pricing Make Sense for Your Business?

Usage-based pricing boosts revenue and flexibility by matching costs to usage levels. Explore the challenges of traditional pricing models and discover why transitioning to usage-based pricing can be beneficial for you.
Saurabh Agrawal
,
Smeetha Thomas
Billing
March 31, 2024

Where Do Traditional Subscription Billing Solutions Fall Short?

Traditional billing tools often task engineers with bridging the divide between contracts and usage, burdening in-house teams with data engineering responsibilities. This blog post highlights the shortcomings of traditional billing tools, particularly in accommodating the complexities of modern contract structures and usage-based pricing models.
Saurabh Agrawal
,
Smeetha Thomas
Billing
March 27, 2024

Should You Build or Buy Your Billing Software?

The decision to build or buy a billing system is a critical one. When does it make sense to build? Will switching to a ready-made solution end all your billing worries? We cover all this and more in this article.
Saurabh Agrawal
,
Smeetha Thomas
Pricing
March 18, 2024

Implementing Usage-Based Pricing (A Non-Technical POV)

Recent software trends demand a shift toward charging based on usage rather than the number of users. This comprehensive guide outlines the steps involved, from identifying pricing axes to integrating usage data with billing systems.
Saurabh Agrawal
,
Smeetha Thomas
Pricing
March 7, 2024

Considerations While Pricing Your SaaS Product

Discover how to maximize the potential of your SaaS product. In this article, we explore techniques ranging from value-centric methodologies to regular reassessment. We also share real-world examples and insights that will help you refine your SaaS pricing.
Saurabh Agrawal
,
Smeetha Thomas
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